Greetings,
Welcome to the LocalHero blog, where I will be documenting the development of an idea into what I hope becomes a movement.
My name is Jim Teece and I’m the co-owner of a couple of local businesses in Ashland, Oregon (Ashland Home Net and Project A).
I’m pretty involved in the community and a couple of years ago I was called a community super-hero by the local media. Friends gifted me capes and masks to help with my new persona. It was all quite fun and very tongue-in-cheek.
It got me thinking that the community I live in is filled with these community super-heroes but they don’t get the recognition they deserve.
I also started to think about the “buy local” movement. It’s simple. I see a lot of bumper stickers. I see a lot of locally owned businesses trying to get customers to commit to do it and some do, but I kept thinking there must be a better way.
When Apple released the iPhone and exercise apps became available people would track their exercises and sometimes share it or brag about it on the social space. So that got me thinking as well.
In Ashland we have two choices for Cable TV. Ashland Home Net and Charter. Ashland Home Net is small. Locally owned and operated. A sponsor of most of the local community events. Charter is a multi Billion dollar company. When I ask people with the “Buy Local” bumper sticker where they get their cable TV or Internet , many answer with a non-local answer. I’m investing in my companies’ abilities to compete based on capabilities and features. Yet people don’t think about where they spend, in some cases over $100 a month .
So I came up with an idea.
What if we could start a LocalHero movement to do the following:
1. Let all the LocalHeroes get the recognition they deserve.
2. Let you do more than put a “Buy Local” bumper sticker on your car, but also have a tool to help you see all the places you could buy local.
3. Create a fun way for you to track your LocalHero Actions and get kudos and points for basically living a local life.
That’s the basis of what we are going to launch here in the month of April.
I chose to debut this at the Ashland Independent Film Festival with hopes that an audience that is already leaning toward this mindset will find the idea fun and worth getting behind and letting their friends know.
It won’t cost anything. I’m sponsoring the whole thing. No grants. No donations.
On April 11th, I’m hosting the Ashland Chamber’s Ashland Innovators  conference and I’ll unveil it all there.
Of course I’ll be the first user and will accept beta testers so let me know if you are interested.
I’ll be blogging about the development as we progress and I invite you to subscribe and follow along. It’s going to be a great journey.
LocalHero. It’s a website. It’s an app. It’s a movement…
It’s a LocalHero and it’s you!